Not Disclosed Full-Time · Contractor 📍 United States Writing

Content Writer - Brand & Marketing, Entry Level

Virtual Railway

We are seeking a talented and enthusiastic content writer to join our growing marketing team. You will play a key role in developing and maintaining our brand voice across all customer-facing channels, creating engaging content, and ensuring consistent messaging throughout the organisation.

Why You'll Love This Role:

You will find meaningful work with real impact, opportunities to grow your skills, modern tools that support your success, and a team that values accountability, excellence, and results. We offer competitive pay, strong benefits, and the stability of a company that invests in its people for the long term. Our benefits package includes health insurance, vacation and sick days, retirement plans, and more.

Core Responsibilities:

Brand Voice & Identity
Serve as the day-to-day steward of brand consistency across owned channels, including website, social media, email, print, video, events, sales materials, and signage.
Help maintain and evolve brand guidelines, visual identity, messaging framework, and tone of voice.
Translate brand positioning into clear, repeatable messaging for different audiences and channels.
Regularly audit customer-facing materials for brand consistency and identify opportunities to strengthen brand expression.
Create practical tools, templates, messaging, and guidelines that enable teams and partners to apply the brand consistently.
Track brand health metrics and report findings to leadership.

Content Strategy, Creation & Production
Develop and own content strategy, translating business priorities into content themes, plans, and campaigns.
Develop and maintain an editorial calendar aligned with major business moments and seasonal campaigns.
Write, edit, and produce content across multiple formats: emails, social posts, blog posts, case studies, video scripts, presentations, and internal communications.
Manage content from concept through publication, including research, drafting, editing, approvals, and measurement.
Identify content opportunities and develop assets to support them.
Ensure content is accurate, polished, on-brand, and audience-appropriate.
Write in a clear, practical style—no jargon, no unnecessary fluff.
Repurpose strong content ideas across channels and formats to maximise reach.
Use available tools to increase content-production capacity while maintaining quality and accuracy.

Cross-Functional Partnership
Partner with digital and eCommerce teams to develop content that supports customer engagement and digital growth.
Provide on-brand copy, messaging, and creative for email, web, digital campaigns, and lifecycle communications.
Use performance data and customer insights to continually improve content.
Partner with sales and training teams to understand customer needs and translate expertise into useful, field-ready content.
Develop sales materials, talking points, and training-support materials that help teams communicate value.
Interview subject-matter experts to turn technical knowledge into clear, compelling content.
Partner with events and vendor teams to develop brand-aligned content and messaging as needed.

Measurement & Reporting
Establish meaningful metrics for brand and content programmes.
Report regularly on content production, performance, and audience engagement.
Track contribution to digital adoption goals in partnership with relevant teams.
Use performance data to identify what should continue, improve, test, or stop.

Skills/background needed:

Demonstrated ability to write across formats—social media, long-form content, sales materials, scripts, and internal communications. A portfolio is expected.
Experience with brand development: building or evolving guidelines, voice, and identity.
Comfort collaborating with digital marketing and other teams to support their channels.
Strong project management and self-direction skills.
Demonstrated experience developing editorial calendars and managing content from concept to publication.
Familiarity with SEO, email, analytics, and performance measurement.
Experience with content management systems and generative AI tools is a plus.
Full training will be provided. No prior experience in this specific industry is required.

Rate: Competitive entry-level pay, details shared upon application.

Contract length: Permanent, full-time.

Location: Open to applicants worldwide.

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