Content Writer & Marketing Specialist - Entry Level, Remote

About the Role

We're looking for an entry-level Content Writer and Marketing Specialist to join our marketing team on a fully remote basis. This is a campaign ownership role where you'll help build marketing plans, create compelling content, manage trade show campaigns, and work directly with sales teams to support business goals across multiple product lines.

You'll be responsible for planning and executing campaigns across email, web, social, and paid channels. You'll develop content for case studies and customer communications, manage event marketing strategy, and coordinate with internal teams and external partners to bring campaigns to life.

Key Responsibilities

Campaign Planning & Execution:

Help develop and maintain annual marketing plans aligned to business goals; define target audiences and campaign segments using CRM and market data; translate business priorities into campaign briefs and drive execution across multiple channels; review and approve campaign content to ensure brand consistency; track campaign performance and report results.

Content & Communications:

Develop content for your assigned business areas by identifying stories worth telling and turning project wins into case studies and campaign material; review social copy, press announcements, and customer communications for accuracy and brand alignment; draft conference proposals and support presenters; coordinate media placements with industry publications; brief writers and designers on longer-form assets and review for accuracy.

Trade Shows & Events:

Own the marketing strategy for trade shows and customer events including objectives, target account selection, pre-show campaigns, on-site messaging, and post-show follow-up; partner with sales leadership to align on account strategy; coordinate with event logistics teams; ensure event leads are routed and measured.

Business Partnerships:

Act as the primary marketing contact for your assigned business areas; build relationships with sales and leadership teams; manage marketing budgets; coordinate with global marketing colleagues to adapt campaigns for your regional market; support other teams' campaigns as priorities require.

Campaign Operations:

Build, schedule, and deploy campaigns using marketing automation tools including list management and segmentation; maintain accurate campaign data; use reporting dashboards to monitor performance; coordinate external partners for specialist work as needed.

Skills & Experience Needed

Required:

Bachelor's degree in marketing, communications, business, or a related field; 3+ years of B2B marketing experience with hands-on campaign planning and execution; experience working directly with sales teams; demonstrated ownership of trade show or event marketing strategy beyond logistics; working knowledge of a marketing automation platform and CRM system; strong writing and editing skills with ability to provide clear feedback on others' work; ability to review technical content for accuracy; comfort managing budgets and tracking expenses; ability to prioritize across multiple business areas and work both independently and as part of a team; willingness to travel domestically and occasionally internationally for events.

Preferred:

Experience in industrial, manufacturing, capital equipment, logistics, or similarly technical sales environments; familiarity with account-based marketing and long-cycle pipeline nurture; experience developing case studies or submitting conference speaking abstracts; experience with marketing automation platforms; experience working within global organizations and adapting campaigns for regional markets.

What We Offer

Competitive entry-level pay, details shared upon application; comprehensive health insurance; retirement plan with employer contribution; life insurance and disability coverage; paid time off and company holidays; flexible work arrangements; performance-based bonus opportunities; supportive, collaborative team environment; full training provided.

Role: Content Writer & Marketing Specialist

Rate: Competitive entry-level pay, details shared upon application.

Contract Length: Full-time, permanent

Location: Work from home / fully remote

Equal Opportunities

We are committed to creating an inclusive workplace and welcome applications from people of all backgrounds and experience levels. We believe in equal opportunities for all candidates regardless of protected characteristics, and we actively promote a workplace free from discrimination and harassment.