Content Writer & Social Media Specialist - Full Time, Entry Level

Role: Content Writer & Social Media Specialist

Contract length: Full time, permanent

Location: Local positions available.

Rate: Competitive entry-level pay, details shared upon application.

About the role

This is an exciting opportunity to own the creation and sharing of compelling content across multiple digital channels. You'll be the organizational voice on social media platforms, capturing and communicating events, programs, and community impact as they happen. You'll work as a writer, photographer, and storyteller—comfortable shooting short-form video at live events and building content strategy. This role bridges programming and audiences, turning real-world activities into engaging content that builds awareness and community connection.

You'll work closely with communications, design, and programme staff across the organization to ensure all marketing is proactive, on-brand, and authentic. As this function grows, you may help define, hire for, and support a junior team member in this area.

Key responsibilities include:

Social Media & Content Strategy

Own the organization's social media presence across Instagram, Facebook, and other active platforms—developing and executing a content strategy that builds audience, drives engagement, and reflects the brand voice. Build and maintain the content calendar, integrating the organization's event schedule, programme milestones, and announcements. Monitor social media analytics and provide regular reporting on performance, reach, engagement, and follower growth with recommendations for improvement. Stay current on social media trends and content formats relevant to your audiences.

Event Content Capture & Real-Time Storytelling

Serve as the primary content capture presence at signature events—photographing and filming in real time for same-day or next-day social distribution. Develop event-specific content plans in advance, coordinate with the events team to identify key moments and stories, and produce short-form video content (Reels, Stories, TikTok-style) for fast-turn social sharing. Build and manage the organization's photo and video content library, ensuring assets are organized and accessible to staff.

Written Content & Communications Support

Write copy for social media posts, email campaigns, event descriptions, website updates, and other digital content in the organization's authentic voice. Contribute to newsletters, press releases, and organizational communications as directed. Support the development of content for email marketing campaigns, including list management and performance tracking.

Community Engagement & Partner Relations

Build relationships with local content creators and media partners who can extend the organization's reach. Monitor social channels for mentions and comments, responding promptly in a manner consistent with the brand voice. Identify and coordinate user-generated content opportunities, and support destination marketing efforts in collaboration with marketing partners.

Collaboration & Organizational Support

Contribute to the marketing team's planning and editorial process, bringing original ideas and flagging content opportunities. Own the annual content and social media plan, including audience growth targets and reporting. Manage paid social spend within approved budget. When the time comes, help define, recruit for, and supervise a junior content team member. Collaborate with programme, events, and market staff across the organization to gather information, assets, and stories. Attend organizational events regularly—including evenings and weekends—as content capture is a core function of this role.

Skills/background needed:

You should have a degree in Communications, Journalism, Marketing, Digital Media, or a related field, with 4–6 years of experience in content creation and social media management. You'll need demonstrated experience with full ownership of a social media presence (not just posting, but building strategy, growing audience, and analyzing performance across Instagram and Facebook). Strong writing skills with a clear, natural voice are essential—you should write in an organization's established tone rather than using generic language. You'll need photography skills and comfort capturing content in fast-moving, outdoor, and low-light event environments; a personal camera (DSLR, mirrorless, or strong smartphone photography practice) is expected. Experience with short-form video production and editing (Reels, Stories, TikTok-style content) using mobile editing apps is important. Proficiency with social media management tools is necessary. You should be familiar with email marketing platforms and basic analytics, have strong organizational skills to manage a content calendar across multiple programmes and events, and be comfortable working in market or community environments with appreciation for local culture and independent vendors. Flexibility with your schedule—including evenings, weekends, and event days—is essential. Proficiency with Microsoft Office (Word, Excel, PowerPoint) is required. You should be a strong communicator with excellent oral, written, and interpersonal skills, and comfortable collaborating across all levels of the organization and with external partners.

What we're looking for:

The ideal candidate will work independently and set their own priorities—this role operates with direction, not supervision, and you'll be expected to bring a plan rather than wait for one. You should be ready to supervise a junior team member as the function grows. Genuine enthusiasm for community-based work and the kinds of events and programmes the organization produces is important—this role requires showing up, not just posting.

Physical demands:

You'll be required to communicate verbally and in writing regularly. You'll frequently stand, walk, use your hands to handle or feel objects, and reach with hands and arms; you'll need the ability to see and distinguish color. You must be able to sit for the majority of the work day at a workstation and computer. You'll frequently lift up to 10 pounds and occasionally up to 25 pounds. You may be required to travel offsite for business meetings, festivals, and events. You must be able to work outdoors in all types of weather, including the ability to stand and move for extended periods.

Benefits:

Health insurance, dental insurance, vision insurance, life insurance, 401(k), paid time off, parental leave, and employee discount.