Marketing Specialist - Entry Level, Work From Home

About the Role

You'll join a growing team where your work directly impacts business growth. You'll have support from leadership to build marketing systems, work with existing brand foundations, and help develop inbound strategies that drive real results. This is a hands-on role where you'll assess what's working, optimize underperforming channels, and build a consistent marketing engine that supports the sales team.

You are comfortable being strategic—writing positioning documents and briefing creative partners—and equally comfortable being hands-on with data and analytics. You focus on measurable pipeline results, not vanity metrics. You'll use data to make every decision, evaluate whether marketing channels are delivering value, and leverage automation tools as core infrastructure for content production, research, and analysis.

What You'll Do

• Evaluate existing vendor relationships and marketing tools; determine what's delivering value and what should be optimized or replaced

• Expand inbound channels that generate real pipeline for the sales team, moving beyond surface-level metrics

• Run website experiments including layout testing, engagement optimization, and conversion rate improvements

• Develop clear, compelling marketing narratives that speak to the specific pain points of your target audience

• Build and enforce brand consistency across all touchpoints: content, email, sales materials, and social channels

• Create sales enablement content that your team can use independently, with approved messaging and brand guidelines

• Own marketing performance reporting; analyze historical data to surface growth opportunities

• Build clear reporting that shows what's working, what isn't, and where to invest next

• Use automation and AI tools as core infrastructure for content generation, analysis, workflow automation, and optimization

• Own content strategy including case studies, success stories, and social posting to build authority and reputation

• Own demand generation strategy, messaging, positioning, content, experimentation, and performance reporting end-to-end

In your first 30–60–90 days: assess current vendors and marketing performance, analyze historical data, establish key performance indicators, identify channel expansion opportunities, and measure success by the systems and workflows you've improved.

Skills/background needed:

• Marketing experience in a service-oriented business environment

• Proven ability to use data to evaluate channel performance before scaling investment

• Experience managing or evaluating external vendors and tools

• Hands-on familiarity with analytics platforms, marketing automation, and web analytics tools

• Understanding of how search engine optimization, content, social media, and sales enablement connect

• Sales-focused mindset: you prioritize pipeline and measurable outcomes over vanity metrics

• Comfort using automation tools and AI as core infrastructure for work, not occasional add-ons

• Analytical mindset with strong attention to detail and accuracy

• Ability to own marketing output personally in the early stages, building team capacity over time

Nice to Have

• Background in marketing for service-based companies in business growth environments

• Experience building sales enablement content and training internal teams to use it independently

• Familiarity with building marketing infrastructure using automation and AI tools

What We Offer

• Competitive entry-level pay, details shared upon application

• Health, dental, and vision coverage

• Paid parental leave

• Retirement plan with company matching

• Annual bonus programme

• Flexible time off and learning stipends

• Home office support including internet and mobile reimbursement

• Supportive team environment with opportunities for growth and skill development

Contract length: Full-time, permanent

Location: Fully remote, work from anywhere