Performance Marketing Writer - Freelance, Remote

We're looking for a freelance performance marketing specialist to develop and manage paid social campaigns that drive measurable sales results. You'll work closely with our content team, taking the content they produce and turning it into high-performing paid creative across social platforms.

You understand what makes ads convert, can optimize based on real performance data, and are comfortable translating existing content into paid campaigns without needing to create the content yourself.

What You Will Do

• Plan, launch, and manage paid social campaigns across platforms to drive sales
• Optimize campaigns based on performance metrics and sales impact
• Work with the content team to identify which organic content performs best and adapt it for paid campaigns
• Provide feedback on what's converting to help guide future content direction
• Monitor and report on paid performance metrics on a regular basis
• Use AI tools to help accelerate ad copy development and campaign workflows

What Success Looks Like

• Paid campaigns generating measurable sales with improving efficiency over time
• Clear, regular reporting on campaign performance and return on investment
• A strong feedback loop with the content team that improves creative performance

Skills and Background Needed

• Proven experience managing paid social campaigns that drove measurable sales results
• Hands-on experience setting up and running paid campaigns on major platforms, including reading performance data and optimizing based on results
• Strong understanding of what performs on popular social platforms from a paid perspective
• Comfort using AI tools such as ChatGPT or similar as part of your daily workflow
• Experience with ecommerce platforms and paid advertising tools is a strong plus
• Analytical mindset and comfort owning budget and performance targets
• Organized, reliable, and proactive with timelines and reporting

About This Role

Rate: Competitive entry-level pay, details shared upon application.

Contract length: Ongoing freelance opportunity with potential to grow as the business scales.

Location: Fully remote. Work from anywhere.