SEO Content Writer - Freelance, Hybrid

About This Role

We're looking for a flexible SEO content writer who understands how pages earn rankings and drive business results. You'll write web pages and help shape content strategy for clients across different industries — one week you might write for a home services business, the next for a healthcare or legal practice. You'll produce content like homepages, service pages, and blog posts, while also helping decide what content to create and in what order. This is ongoing freelance work with steady volume and room to grow.

What You'll Do

• Write SEO-optimized web pages including homepages, service pages, and location pages
• Create both short-form and long-form content — concise, conversion-focused pages and in-depth blog posts and guides
• Turn content briefs (target keywords, audience, key points) into copy that reads naturally and ranks
• Structure content with proper heading hierarchy and SEO fundamentals
• Adapt your voice to each client and industry — from straightforward and trustworthy to warm and reassuring
• Help develop content strategy — map topic clusters, plan editorial calendars, and identify content gaps
• Recommend what content to create and why, tied to search intent and business goals
• Interview clients to gather source material and pull out their expertise and authentic voice
• Research unfamiliar industries quickly and write about them with authority and accuracy
• Write locally-relevant content without thin, templated pages
• Draft meta titles, meta descriptions, and FAQ sections
• Revise based on feedback and hit deadlines consistently

Skills/background needed

• 3+ years in SEO content writing, including hands-on experience developing content strategy
• Proven ability to plan content — topic clusters, editorial calendars, and prioritizing what to create
• Solid understanding of local SEO, keyword intent, and service/location page strategy
• Fluent with AI writing tools — you use them for ideas and self-editing while applying your own SEO judgment and fact-checking
• Ability to write convincingly across different industries and pick up new sectors quickly
• Comfortable with both short-form and long-form writing
• Clear, jargon-free writing with strong grammar and self-editing
• Reliable communicator who works well from briefs and meets deadlines
• Comfortable interviewing clients and translating their expertise into content and brand voice
• Strong keyword and topic research skills
• Ability to work from a hybrid office location with one collaborative day per week in-office

Nice to have

• Experience writing across multiple industries such as home services, healthcare, legal, or other professional services
• Awareness of accuracy and trust standards in regulated industries
• Understanding of structured data concepts

Contract length

Ongoing freelance work, starting immediately

Location

Hybrid — mostly remote with approximately one collaborative day per week in the office

Rate

Competitive entry-level pay, details shared upon application

Hours

Approximately 10–20 hours per week to start, with a flexible schedule

What to Expect

You'll write content in Google Docs and hand off to the team for publishing. Projects and assignments are managed through a project tracking tool. Hours are tracked for accurate invoicing, which happens twice per week. Typical turnaround for a standard page is 2–3 business days.