Position Title: SEO Content Writer
Time Type: Full time
Position Summary:
We're looking for a skilled Content Writer to join our marketing and communications team. You'll be responsible for planning, creating, editing, and publishing compelling content across our digital platforms and websites. This is a full-time role where you'll develop high-quality, optimized content that drives engagement and supports our organizational goals.
You'll work closely with our web and marketing team, translating performance data into actionable insights and adapting messaging for search engine best practices. As a strong writer and editor with strategic thinking skills, you'll understand how content drives engagement and brand positioning. You'll manage projects proactively, collaborate with subject matter experts across departments, and maintain consistent, accurate, optimized web content.
Essential Duties and Responsibilities:
Write, edit, and curate optimized content across digital platforms, including websites, landing pages, and content marketing pieces that drive engagement and conversions.
Own and manage website homepage and newsroom updates with topical and engaging content that boosts reputation and brand.
Lead efforts to enhance website content, consistency, design, usability, and navigation while establishing and maintaining web standards and best practices.
Ensure web content is high-quality, discoverable, and continuously improving by applying search engine optimization best practices, conducting keyword research, and performing content gap analyses.
Align web content with search strategy, monitor and report on content performance metrics, translate performance data into clear insights, and continuously refine content based on performance trends.
Work across departments on content assets including images, information, video, and social posts, coordinating production and optimization.
Manage a content update calendar to ensure websites stay current visually and editorially.
Maintain brand tone, style, and identity across the website including content and image optimization.
Use analytics tools to identify technical and content issues and suggest improvements and changes.
Support storytelling for other channels, including social media, newsletters, and email communications as needed.
Contribute to the overall success of the team by performing additional duties and responsibilities as assigned.
Skills/background needed:
Required:
Bachelor's degree in writing, journalism, computer science, web design, or related field, or equivalent combination of education, experience, and expertise.
At least 1 year of experience developing and editing content and using web technologies.
Experience working in a content management system.
Practical knowledge and application of search engine optimization best practices and content optimization.
Familiarity with content performance metrics and analytics tools.
Exceptional writing and editing skills, with the ability to adapt tone and voice across different audiences.
Knowledge of AP style.
Keen attention to detail and focus on quality control and approval processes.
Excellent project management and time management skills.
Excellent customer service and interpersonal skills for interacting with multiple stakeholders.
Preferred:
Experience working in a higher education or similar organizational environment.
Highly organized with the ability to manage multiple projects and deadlines simultaneously.
Collaborative mindset with experience working across cross-functional teams.
Google Analytics proficiency and/or certification.
Experience with project management platforms.
Familiarity with Adobe Creative Suite or similar design tools.
Physical Requirements:
May require extended periods at a computer. Weekend and after-hours work may be required.
Rate: Competitive entry-level pay, details shared upon application.
Contract length: Full time, permanent
Location: Open to applicants worldwide.
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