About the Role
We're looking for a hands-on social media and content professional to own and grow our presence across Instagram and TikTok. This role combines strategy with hands-on creation: you'll be directing, creating, and editing content consistently, building a shoppable content strategy, and reporting on what's actually converting into real results.
This is not a posting-and-hoping role. You'll move fluidly between big-picture planning and execution—filming, editing, writing copy, and managing a monthly content calendar. You should be comfortable producing your own creative content rather than only managing others' work.
What You'll Own
Content & Creative
Day-to-day management of Instagram and TikTok accounts, including posting schedules and engagement. You'll produce approximately 20 unique feed posts per month, adapted and cross-published across platforms, alongside up to 14 short-form videos and 6 graphics or carousel posts monthly. You'll create new hooks, write scripts, edit content, and provide creative direction. You'll also audit our existing content library and strategically repurpose high-performing assets alongside new original creative.
Strategy, Commerce & Reporting
You'll build and execute a content strategy across platforms, create monthly content and campaign calendars, and focus on turning social content into measurable sales. You'll track and report on metrics that matter: product views, clicks, conversions, and attributed revenue—not just vanity metrics. Light community management and monthly alignment with email campaigns are also part of the role, plus one monthly strategy call with revision rounds on content batches.
Growth (as capacity allows)
As workload permits, you may lay groundwork for a creator program, cross-post content to additional platforms, and repurpose high-performing content across owned channels.
What You'll Need
Experience managing social media for a consumer brand (beauty or subscription-based experience is a plus). Real creative skills: you can shoot, edit, and produce your own content. A track record of connecting content to real commercial results—sales, traffic, or conversions, not just engagement metrics. Comfort working with performance data and platform analytics to inform strategy. Strong copywriting instincts and an understanding of social search best practices. You should be self-directed and organized enough to maintain a consistent monthly content schedule with minimal oversight.
No prior professional experience is required. Full training and support will be provided. If you have a portfolio or examples of content you've created, we'd love to see it—but this is not mandatory to apply.
Rate: Competitive entry-level pay, details shared upon application.
Contract length: Part Time, Contract
Hours: Approximately 20 hours per week
Location: Fully remote with optional in-person collaboration available
Work Format: Work from home, with flexibility to arrange video calls and collaboration as needed.
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