Social Media Coordinator - Entry Level, Remote

Position Overview

We're looking for a Social Media Coordinator to help develop, manage, and execute social media strategies across multiple platforms. In this role, you'll build a strong digital presence, create compelling content, grow engaged audiences, and ensure consistent brand representation across all social channels. You should be creative, organized, and passionate about staying current with social media trends. This position offers the opportunity to develop strategy and execute independently—from content planning and creation to posting, community management, and reporting.

Key Responsibilities

Social Media Strategy & Management

Develop and execute social media strategies across Instagram, TikTok, Facebook, LinkedIn, and other relevant platforms. Create and maintain a detailed social media content calendar. Establish and maintain a consistent brand voice and visual identity across all platforms. Stay current on social media trends, platform updates, and emerging content styles. Develop strategies to increase followers, engagement, and brand awareness. Identify opportunities for organic growth through trending content and strategic partnerships.

Content Creation

Concept, capture, edit, and publish high-quality social media content including photos, videos, Reels, short-form videos, and Stories. Be present at key events and brand moments to capture real-time content. Develop creative concepts and campaigns that reflect the brand's aesthetic. Coordinate photography and videography when needed. Maintain an organized library of photo, video, and creative assets. Ensure all content is polished, on-brand, and appropriate for each platform.

Community Management

Manage daily engagement across all social platforms. Respond to comments, direct messages, mentions, and inquiries in a timely and professional manner. Monitor conversations surrounding the brand and identify opportunities or issues. Build meaningful relationships with audience members, creators, and partners. Escalate sensitive issues to leadership when needed.

Creator & Partnership Relationships

Identify relevant creators and digital personalities aligned with the brand. Develop and maintain relationships with key creators. Coordinate creator visits, hosted experiences, and collaborations. Track deliverables and ensure content meets standards. Collaborate with the partnerships team on social campaigns and partner activations. Ensure all partner content meets brand standards.

Analytics & Reporting

Monitor and analyze social media performance on a regular basis. Track key metrics including reach, impressions, engagement, follower growth, and content performance. Provide regular reports and recommendations. Identify top-performing content and use insights to improve future strategy. Make data-driven recommendations regarding content strategy and campaigns.

Brand & Reputation Management

Monitor the brand's digital reputation and online presence. Ensure all published content meets standards and protects brand integrity. Follow approval processes for sensitive content. Maintain confidentiality regarding operations and company business. Ensure guest privacy is maintained across all social channels.

Collaboration & Administration

Work collaboratively with team members and department heads. Communicate upcoming social opportunities and content needs. Maintain strong relationships with internal teams and external partners. Take ownership of deadlines and deliverables. Maintain organized content calendars, asset libraries, and records of campaigns and performance. Manage social media-related expenses and subscriptions as applicable.

Skills/Background Needed

Experience in social media, digital marketing, or content creation is helpful but not required. Strong understanding of Instagram, TikTok, and current social media trends. Experience developing content calendars and managing social engagement is a plus. Strong photo and video content instincts. Excellent writing skills with the ability to maintain a consistent brand voice. Ability to work independently and manage multiple tasks. Proficiency with Google Docs, Google Drive, and social media scheduling tools.

What We're Looking For

We welcome applications from candidates at all experience levels. Full training will be provided. Success in this role will be measured by consistent and high-quality social media output, growth in audience engagement and brand awareness, strong performance of content and campaigns, timely posting, successful coverage of brand moments, effective collaboration with team members, strong brand consistency across platforms, and professional management of the online community.

Rate: Competitive entry-level pay, details shared upon application.

Contract length: Permanent

Location: Fully remote